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A single AirTag costs $29, but you can get free engraving if you order directly from Apple, which is a nice customization option that Tile lacks. It outpaces the Tile searching experience but is limited to use with an iPhone 11 or 12. AirTag comes in a singular rounded design and features Precision Finding, which provides spot-on visual directions using an arrow, haptic feedback, and audio to guide you to within an inch of your AirTag for minimal searching. Launching in late April, Apple has already shaken up the market and brought the general public's attention to the concept of item finders. Tile's smart UI, growing user base and major partnerships with Tile integrations into popular electronics like headphones and laptops have helped the company blanket a large portion of the globe.Ĭoming straight for Tile’s throne as the king of smart trackers, Apple's AirTag is equipped with smarter features, innovative design, and a much larger network. With slim products that attach in a variety of ways from key rings to adhesives, an app that is hardware-agnostic, and millions of users in its stable network, there’s been little for this cube to fear.

Years on the market have helped Tile create its current lineup of refined devices for every occasion.
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Launching in 2014, Tile’s Bluetooth tracker put a spotlight on the potential of bluetooth item finders.
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Tile and Apple's larger networks blanket much more areas than competitors like Chipolo, Cube and Samsung SmartThings with install bases that are too small for reliable coverage outside of the home. Running in the background of each smart tracker user's phone, whenever a device passes through another tracker's signal it privately pings the location for the owner.
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Each bluetooth tracker has its own software and feature set.

If you lose an item in your house or an immediate area you can trigger a sound to guide you towards your tracker with a basic visual indication of how close or far you are from the device displayed on your screen. Once paired you can interact with them via dedicated app. Instead of relying on a cell signal and providing real-time tracking updates like GPS, these types of trackers connect to your phone through Bluetooth. With an IP67 rating, loud alarm and slim body that can either slide into a wallet or stick to a surface, the Shadow combines everything we love about other trackers while carving its own identity thanks to its easily rechargeable battery. This affordability democratizes tracking for items of any value, whether it’s a $500 cordless drill or the $10 stuffy your child can’t live without. With over 35 million Tiles in the wild and Apple’s Find My network approaching one billion devices, bluetooth trackers don’t rely on GPS and therefore are relatively affordable, thanks to lower production costs and no cellular service plan requirements. When another Bluetooth tracker user is in the vicinity of your lost wallet, keys, or whatever, you’ll receive a private ping with the item’s last registered location. If you happen to accidentally drop an item while out and about, there's a high chance that you'll be able to recover whatever you've lost.īoth Tile and AirTag run processes in the background of owners’ phones to create a crowdsourced network. Using your phone and Bluetooth connectivity, bluetooth trackers show you on your phone's screen how close you are to the tagged item and play a sound to guide you in the right direction. Designed to be thin and unobtrusive, they can slide into a bag, stick to the surface of an object and attach to the things you care about. Bluetooth trackers like Tile devices or Apple AirTags help you easily locate your prized possessions.
